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Two of the most common challenges for
an inbound center are:
1) Knowing for certain
that the sales associate offered the right product for the
caller's needs
2) Getting sales associates
to make additional sales offers, after the first sale has
been completed.
Meeting these challenges means higher customer retention,
partly because there will be fewer dissatisfied customers
that call back and cancel immediately. Additionally, it means
increased revenue per sale. More offers on each call means
more sales.
Organize Your Offers
Telephone Sales Mastery is extremely helpful to inbound call
canters. Through TSM, telephone associates will learn to employ
"Quick-Questioning" to identify more accurate product
fits. Quick-Questioning is a series of brief, easy-to-answer
questions that can pinpoint or rule out products almost instantaneously.
Callers will buy more often because the product offers fit
their needs more completely.
Offer More. Offer More Effectively
Does every caller buy when they call your center? If so, Telephone
Sales Mastery can help your associates offer additional products
and services more proficiently. This will increase your average
revenue per sale.
Presentation Matters!
If callers don't automatically buy when they call your center,
Telephone Sales Mastery shows your participants how to greatly
increase the chances that they will buy. It's all in the presentation,
and TSM introduces simple, effective ways to focus more time
and energy on the value and application of each product. Buyers
buy when they understand how a product will work in their
real world and when they know how this will enhance their
lifestyle.
Is It Really All About The Money?
If callers only cared about the lowest price, companies like
AT&T, IBM and Nordstrom would have been out of business
long ago. Telephone Sales Mastery shows participants how to
capitalize on higher-priced, better-quality products rather
than apologize for them. Price objections usually occur because
the telephone associate didn't know how to bring the product
offer to life on the phone. TSM shows you how to finally eliminate
this common selling obstacle.
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